AUTOMATE YOUR INTERNET BUSINESS FOR PASSIVE
REVENUE IN 5 EASY STEPS
by: mitch meyerson
automate your internet business for passive
REVENUE
in 5 easy steps
THE AMAZING GROWTH OF THE INTERNET HAS CREATED
new found opportunities for millions of
businesses who previously would have never been
ABLE TO COMPETE IN THE GLOBAL MARKETPLACE. YET
while the low entry and marketing costs have
truly leveled the playing field for many
ENTREPRENEURS IT HAS ALSO CREATED A STAGGERING
amount of competition.
IN FACT, THE AVERAGE PERSON, AT LEAST, THOSE WHO
live in metropolitan areas, is exposed to more
than 3,500 marketing messages a day. that's
24,500 MESSAGES A WEEK AND 1.2 MILLION EACH
year.
AND TO MAKE ONLINE SALES EVEN MORE DIFFICULT,
marketing studies have shown that it takes nine
or more impressions for your business to be
REMEMBERED BY A POTENTIAL CUSTOMER. THIS MEANS
follow-up is essential. but in today's world
this type of relentless follow up for the
AVERAGE BUSINESS OWNER IS NOT OFTEN PRACTICAL.
fortunately there is a solution that many online
businesses are using every day - online
MARKETING AUTOMATION.
imagine being able to capture new leads on your
WEBSITE, BUILD CUSTOMER CONFIDENCE THROUGH
automated sequential responses, deliver products
digitally while you sleep and track all of your
PROSPECTS AND CLIENTS WITHOUT LIFTING A FINGER.
for thousands of online businesses this happens
every day.
in today's competitive environment, automation
is not a luxury; it's a requirement for keeping
THE COMPETITIVE EDGE YOU NEED. IN FACT, THE
benefits of automation are so numerous you can't
afford to ignore them.
five keys to online success:
1. CAPTURE EMAIL ADDRESSES. YOUR LIST IS YOUR
goldmine. it is critical to all your marketing
and is literally your most valuable asset. to
BUILD YOUR MAILING LIST IT IS ESSENTIAL THAT YOU
make a compelling offer. "sign up for my mailing
list" is no longer enough. try something like
THIS: "FREE SPECIAL REPORT: THE 5 KEYS TO
dramatically boosting your website traffic in 30
days"
through online automation you can offer
digitally downloaded special reports,
E-NEWSLETTERS, MINI-EDUCATIONAL COURSES, OR FREE
trials to entice visitors to share their name
and email. when their data is entered, it is
AUTOMATICALLY PLACED IN YOUR DATABASE AND CAN BE
programmed to trigger autoresponders which are
one or multiple automated messages. share your
PRIVACY POLICY BELOW YOUR OPT-IN BOX AS WELL AS
assurance that they can unsubscribe at any time.
and of course, never spam anyone.
2. set up sequential autoresponders. a very
effective way to build trust with your prospects
IS TO OFFER A MINI-COURSE WHICH DELIVERS
content-rich, relevant information to your
opt-in subscribers. these
AUTOMATICALLY-DISTRIBUTED EMAIL MESSAGES NOT
only provide content, but also motivate
prospects to revisit your site for the latest
OFFERS. AND OF COURSE ONCE THEY CLICK THROUGH TO
your website you can offer more content
delivered via audio, video and other multi-media
OPTIONS AS WELL AS OFFERS FOR YOUR PRODUCTS AND
services.
SINCE STUDIES SHOWS THAT 48% OF SALES PEOPLE
give up after the first contact and 25% after
the second, this is a perfect way to make sure
YOUR FOLLOW-UP STAYS CONSISTENT. BEST OF ALL,
after you program the series it will perform
flawlessly for you for years to come. there are
MANY GREAT AUTOMATED SYSTEMS ON THE WEB LIKE:
http://www.easywebautomation.com
3. TAKE PAYMENTS ONLINE. IT HAS NEVER BEEN
easier or more affordable to set up online
payment systems through paypal or your own
MERCHANT ACCOUNT. AND ONCE YOU SET UP YOUR
payment account it very easy to sell products or
services online by purchasing an online shopping
CART. A SHOPPING CART WILL ALLOW YOU TO CAPTURE
email addresses, automate responses, track leads
and then sell you product to customers around
THE WORLD 24/7. THESE SYSTEMS ARE SURPRISINGLY
easy to setup, operate and maintain.
4. TRACK AND MEASURE YOUR MARKETING. OVER THE
years i have trained and coached hundreds of
business owners in marketing through my
GUERRILLA MARKETING COACHING PROGRAM. THROUGH A
series of assessments it has become very clear
that most businesses fall short in the area of
MEASUREMENT.
here are some questions to consider:
1) how many unique visitors come to your
website?
2) how many visitors opt-in to your mailing list
or order your products?
3) when you send emails, how many are opened and
how many people actually click through to your
WEBSITE?
the reason these metrics are so important is
BECAUSE IF YOU DON'T KNOW THESE STATS, YOU WON'T
know what to improve. it could be variables like
the pulling power of your headlines, the copy or
NAVIGATION ON YOUR WEBSITE. YOU WON'T KNOW UNTIL
you start measuring. many of today's automated
systems include ad trackers which automatically
CALCULATE YOUR CLICK-THROUGHS AND CONVERSION
statistics.
5. FREE UP YOUR TIME TO WORK ON THE MOST
important parts of your business
WHEN YOU AUTOMATE DAILY TASKS YOU GAIN MORE TIME
to focus on priorities for the strategic growth
of your company. this newfound discretionary
TIME COMES WITHOUT YOUR MONEY-MAKING ACTIVITIES
coming to a halt, or hiring and training staff.
ALSO WHEN YOUR BUSINESS BECOMES AUTOMATED, YOUR
presence becomes optional leaving you time to
actually take a vacation while making money at
THE SAME TIME. WITH MOST SYSTEMS YOU CAN QUICKLY
and easily check your sales and orders from any
web browser.
the internet is a competitive, ever-changing
MARKETPLACE. THE RIGHT STRATEGY COMBINED WITH
powerful and practical systems gives you an edge
over your competitors. you'll attract more
CUSTOMERS AND SPEND LESS TIME, MONEY AND ENERGY
winning them over. automation services and
software leverage the best technology available
TO MAKE YOU MONEY DAY AND NIGHT, WHETHER YOU'RE
there or not.
ABOUT THE AUTHOR:
mitch meyerson is the author of success secrets
of the online marketing superstars (dearborn
TRADE 2009) AND THREE ACCLAIMED PSYCHOLOGY
books. he is the author of the ##1 multi-media
mini-course on the internet. to get your free
COURSE VISIT: HTTP:/
CIRCULATED BY ARTICLE EMPORIUM [2]
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Saturday, August 29, 2009
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