12 REASONS TO MARKET WITH POSTCARDS

12 REASONS TO MARKET WITH POSTCARDS
BY: BOB LEDUC
copyright 2009 bob leduc
http://bobleduc.com

if your marketing activity doesn't include
postcards, you're overlooking a highly effective
AND VERY LOW-COST SALES TOOL. HERE ARE 12 OF THE
many reasons postcards should be part of your
marketing program...

1. postcards work for any business

POSTCARDS CAN PRODUCE ALL KINDS OF SALES
activity for all types of businesses. for
example, they can produce web site traffic for
ONLINE MARKETERS, FLOOR TRAFFIC FOR RETAIL
stores, sales leads for direct marketers ...and
just about any other type of sales activity a
BUSINESS WANTS.

2. designing postcards is simple and
UNCOMPLICATED

designing an effective postcard is not
COMPLICATED. IT CAN BE AS SIMPLE AS PRINTING
your best small ad on a 4 x 6 card and sending
it to a list of potential prospects. postcards
USUALLY WORK BEST WHEN THE MESSAGE IS BRIEF AND
the postcard looks at first glance like a
message from friend.

3. printing postcards is easy and inexpensive

YOU CAN PRINT POSTCARDS WITH YOUR OWN COMPUTER
for about 1 or 2 cents each ...or have them
printed professionally for about 4 to 8 cents
EACH.

4. there's a special low postage rate for
POSTCARDS

you can send any quantity of postcards by first
CLASS MAIL IN THE US FOR ONLY 23 CENTS EACH. THE
only requirement is that your postcards must be
at least 3 1/2 x 5 inches but no larger than 4
1/4 X 6 INCHES.

5. postcards nearly always get read

because postcards are delivered "ready to read",
almost everybody will read it - even people who
USUALLY THROW OUT OTHER TYPES OF DIRECT MAIL
without opening it.

6. POSTCARDS PRODUCE FAST RESULTS

because postcards are simple and easy to use -
THEY PRODUCE RESULTS FAST. YOU CAN MAIL
postcards within a few days of deciding to use
them ...and you'll start getting sales activity
2 OR 3 DAYS LATER.

7. postcards are effective for generating web
SITE TRAFFIC

one of the most effective postcard formats
SIMPLY LISTS A FEW BENEFITS OF A PRODUCT OR
service on the card and tells the reader to
where they can get more information. this makes
THEM IDEAL FOR GENERATING TRAFFIC TO A WEB SITE.

8. postcard multiply themselves

postcards are like small billboards - and they
are easy to handle. they often get saved by
RECIPIENTS OR PASSED ON TO OTHERS ...PROVIDING
additional exposure of your advertising message.

9. MARKETS CAN BE PRECISELY TARGETED WITH
postcards

YOU CAN ACCURATELY TARGET YOUR BEST MARKETS BY
sending postcards only to mailing lists of
prospects likely to be interested in what you're
OFFERING ...AND WHO ALSO HAVE A HISTORY OF
acting on offers that interest them.

10. POSTCARD MARKETING RESULTS ARE EASY TO
measure

POSTCARDS NORMALLY GENERATE OVER 90 PERCENT OF
their total response within 7 to 10 days. this
enables you to quickly and accurately evaluate
THE RESULTS OF A POSTCARD CAMPAIGN.

11. postcards put you in control of your sales
ACTIVITY

you can quickly boost (or reduce) your sales
ACTIVITY ANYTIME YOU WANT BY SIMPLY REGULATING
the number of postcards you mail and how often
you mail them.

12. postcards conceal your marketing from
competitors

most advertising uses mass media where your
competitors hear or see what you are doing - and
COPY IT. POSTCARD MARKETING IS PERSONAL. ONLY
you and your prospects are aware of what you are
doing.

postcards may be one of the best kept secrets of
modern marketing. they're highly effective, very
LOW-COST, SIMPLE TO USE ...AND THEY WORK FOR ANY
business. you're overlooking a profitable
marketing tool if don't use them.

about the author:
bob leduc spent 20 years helping businesses like
YOURS FIND NEW CUSTOMERS AND INCREASE SALES. HE
just released a new edition of his manual, how
to build your small business fast with simple
POSTCARDS ...AND LAUNCHED *BIZTIPS FROM BOB*, A
newsletter to help small businesses grow and
prosper. you'll find his low-cost marketing
METHODS AT: HTTP://BOBLEDUC.COM [2]OR CALL:
702-658-1707 after 10 am pacific time/las vegas,
nv

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