7 TIPS FOR SUCCESSFUL POSTCARD MARKETING

7 TIPS FOR SUCCESSFUL POSTCARD MARKETING
BY: BOB LEDUC
copyright 2009 bob leduc
http://bobleduc.com

simple low-cost postcards have become a valuable
business tool for modern marketers. they can
PRODUCE A SURGE OF TRAFFIC TO YOUR WEB SITE OR A
flood of high-quality sales leads.

THE FOLLOWING 7 TIPS WILL HELP YOU GET THE
maximum response from postcards at the lowest
cost.

tip 1: focus on the mailing list

MAKE SURE YOUR POSTCARDS GO TO PROSPECTS LIKELY
to be interested in your offer ...and who also
have a proven history of acting on offers that
INTEREST THEM.

for example, send them to customers of
NON-COMPETING BUSINESSES THAT SELL TO YOUR
targeted market, subscribers to publications
read by prospects in your targeted market or to
PROSPECTS WHO PREVIOUSLY REQUESTED INFORMATION
about products or services similar to those you
offer.

you can get all of these lists from most mailing
list brokers.

tip 2: be a friend

SET UP YOUR POSTCARD TO LOOK AT FIRST GLANCE
like a message from a friend instead of like a
magazine ad printed on a postcard. it will boost
THE NUMBER OF REPLIES YOU GET.

a postcard that looks like a friendly message
PRODUCES A PLEASANT EMOTIONAL REACTION FROM
readers instead of the harsh emotional reaction
most people have to advertising.

tip 3: ditch the sales pitch

DON'T TRY TO CLOSE SALES DIRECTLY FROM YOUR
postcard. you don't have enough space to provide
all the information most prospects need to make
A BUYING DECISION. INSTEAD, USE YOUR POSTCARD TO
generate sales inquiries.

BEGIN YOUR POSTCARD BY BRIEFLY STATING THE MAJOR
benefit(s) you offer. then use the remainder of
your postcard to motivate readers to get more
INFORMATION FROM A SOURCE WHERE YOU CAN CLOSE
sales ...such as at your web site or from a
phone number they can call.

tip 4: get right to the point

POSTCARDS ARE DELIVERED "READY TO READ". TAKE
advantage of this. get right to the point to
capture the reader's attention immediately. this
MAKES IT DIFFICULT FOR PROSPECTS TO AVOID
reading your postcard - especially if your
entire message is brief and easy to read.

tip 5: go first class

SEND YOUR POSTCARDS BY FIRST CLASS MAIL. IT
costs only 23 cents in the us if make them at
least 3 1/2 by 5 inches but not over 4 1/4 by 6
INCHES.

this gives you all the benefits of first class
MAIL FOR JUST A FEW CENTS MORE THAN STANDARD
mail ("bulk rate mail") ...and it produces a lot
more replies.

tip 6: watch your timing

SEND YOUR POSTCARDS SO THEY ARRIVE ON TUESDAY OR
wednesday. the volume of mail delivered in the
us on those days is usually light and your
POSTCARDS WON'T HAVE TO COMPETE WITH A LOT OF
other mail delivered at the same time.

TRY TO AVOID HAVING YOUR POSTCARDS DELIVERED ON
monday. it's usually the biggest mail delivery
day of the week and a very busy day for most
PEOPLE.

tip 7: economize on designing and printing

don't spend a lot to design and print your
postcards. using an elegant layout with colorful
GRAPHICS CAN BE EXPENSIVE AND IT RARELY IMPROVES
your reply rate - unless you are selling those
services.

simple postcards designed to look like a message
from a friend can be printed on your own
COMPUTER FOR ONLY 1 OR 2 CENTS PER CARD ...OR
you can have a commercial printer do the job for
as little as 4 to 7 cents per card.

the next time you want to drive a surge of
traffic to your web site or generate a flood of
NEW SALES LEADS - SEND POSTCARDS. AND BE SURE TO
follow the 7 tips revealed in this article to
get the maximum response to your postcards for
THE LOWEST COST.

about the author:
BOB LEDUC SPENT 20 YEARS HELPING BUSINESSES LIKE
yours find new customers and increase sales. he
just released a new edition of his manual, how
TO BUILD YOUR SMALL BUSINESS FAST WITH SIMPLE
postcards ...and launched *biztips from bob*, a
newsletter to help small businesses grow and
PROSPER. YOU'LL FIND HIS LOW-COST MARKETING
methods at: http://bobleduc.com [2]or call:
702.658.1707 after 10 am pacific time/las vegas,
NV

CIRCULATED BY ARTICLE EMPORIUM [3]
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